Flavour Management

Flavour management is central to the continued success of Scotch Whisky brands. The process changes our members will need to make to address sustainability targets must be achieved without altering flavour. Conversely, companies may want to diversify the flavour of their products to maintain a competitive edge in the growing whisky/whiskey market. To support our members, we constantly develop improved sensory methods and instrumental analyses that are required to reliably measure, control and improve flavour.